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The Food Club is a highly innovative partnership between Fair for You and Iceland Foods, providing small sum, interest-free credit to a demographic that has been hit hard by the cost-of-living crisis. Our evaluation indicates it has been highly successful: reducing the use of interest bearing credit for essentials, and helping people stay on top of their household bills. And it has improved diets; stopped children from going hungry, and improved both physical and mental health in many cases.
With the cost-of-living crisis deepening, we undertook an independent evaluation of Fair for You's Food Club and Shopping Card trials with Iceland Foods. The products provided households with small sum credit at low interest rates to households. The evaluation revealed that the trials improved financial well-being and diets, and we recommend that the products be rolled out at scale.
