Financial Resilience and Health

Today’s announcement that the energy price cap is to rise by 80%, risks a 'Winter of Despair' for low to middle income households. Radical action is now needed to hold down prices, and protect those with prepayment meters in their homes.

As the cost-of-living crisis deepens, Executive Director, Damon Gibbons, questions whether credit expansion to households is part of the solution, or whether it would be better to extend help to service providers in return for commitments to keep prices down.

Prior to the lockdown, CfRC’s Executive Director, Damon Gibbons, participated in an event run by IFF Research about creative problem solving. His speech identified expenditure demands relative to income at specific points in time as the cause of most financial difficulty. Solutions need to help expenditure flex over time rather than focus on increasing temporary income levels through access to credit.

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline.